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Introducing New Must-Have Green Resource for REALTORS®

litle_green_book_nar_pulseNAR PULSE—Created with input from NAR’s Green REsource Council and NAR Green Designees, The Little Green Book: Safety Rules to Live By for REALTORS® is the perfect tool for your new or seasoned agents to use as they layer green into their businesses. Filled with more than 80 tips, this booklet provides realistic green advice for REALTORS® by REALTORS®. Act now and get 10 percent off your order when you use code LBGPPS at checkout. Get your copies today.

Meet the Hottest New Tech Companies in Orlando
NAR’s REach® accelerator companies will demonstrate their cutting-edge products and services that will take your business to the next level at the REALTORS® Conference & Expo on November 4 in Orlando. Sign up for this session today! Please stop by Booth No. 304 to meet the 2016 REach companies and learn more. Get started.

Plan a Coat Collection for Your Local Boys & Girls Club
Now is the perfect time to plan a Winter Coat Drive for your local Club Kids. Visit realtor.org/BGCA to find your local Club. Call the Club Director and ask what winter gear the kids could use the most (coats, scarves, gloves, ear muffs, etc.). Be sure to let NAR know how you are involved by emailing narbgca@realtors.org. Learn more!

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Industry Leaders Receive Awards of Distinction at RISMedia Power Broker Event

Leading brokers from around the nation will gather next week in Orlando, Fla. to be the guests of honor at RISMedia’s 21st Annual Power Broker Reception & Dinner, being held on Friday, Nov. 4, during the annual NAR convention.

terry_jones_132x132RISMedia’s annual Power Broker Reception & Dinner is an exclusive, invitation-only event honoring the Top 500 brokers in RISMedia’s Annual Power Broker Report & Survey, published the previous April. The evening of honors includes a cocktail reception followed by the dinner, an awards ceremony, and will be capped off by special guest speaker Terry Jones, founder of Travelocity and Kayak.

The awards ceremony is one of the event’s main highlights, where the following honors will be presented to three industry leaders:

mike_ryanRISMedia’s ‘On the Shoulders of Giants’ Award
Sponsored by RE/MAX and presented by Mike Ryan, executive vice president, RE/MAX LLC
The ‘On the Shoulders of Giants’ Award was created to recognize those individuals whose efforts, works, deeds and character exemplify superior achievements in and for the real estate industry, yet whose efforts often go unnoticed.

Buffini_Brian_2015Buffini_Dermot_2015RISMedia’s Real Estate Leadership Award
Sponsored by Buffini & Company and presented by Brian Buffini, chairman & founder, and Dermot Buffini, CEO, Buffini & Company
The Real Estate Leadership Award is designed to honor an industry visionary who embraces innovation and exercises resilience to blaze new paths to success for real estate professionals and consumers alike.

david_meleRISMedia’s Tech Titan Award

Sponsored by Home.com and presented by David Mele, president, Homes.com
The Tech Titan Award is presented to brokerage leaders who have demonstrated an exceptional ability to adapt and integrate new and innovative tools and services within their organization to improve and enhance the overall consumer experience.

Following the awards ceremony, guests will enjoy a special guest appearance and keynote address by Jones, founder of Travelocity.com, founding chairman of Kayak.com and now chairman of the new startup, WayBlazer.com and managing principal of ON Inc, a consultancy he founded to help companies in their transition to the digital economy.

The invitation-only Power Broker Reception & Dinner will take place at the Rosen Centre Hotel in Orlando during the annual 2016 REALTORS® Conference & Expo in Orlando. For more information on attending, please contact Randi Vannucchi, randiv@rismedia.com.

Presented by RISMedia, publisher of Real Estate Magazine, and Platinum Sponsors Quicken Loans and Xome, the 21st Annual Power Broker Reception & Dinner is an annual gathering of real estate’s most powerful individuals. The dinner honors the nation’s leading brokers who ranked among the Top Residential Brokerage Leaders in RISMedia’s Annual Power Broker Report & Survey. The event’s Master Level Sponsors are: Berkshire Hathaway HomeServices; Better Homes and Gardens Real Estate; Buffini & Company; CENTURY 21; Clareity; ERA Real Estate; Homes.com; National Association of REALTORS®; realtor.com; RE/MAX. Host Level Sponsors are: American Home Shield; HSA Home Warranty; Leading Real Estate Companies of the World; Pillar To Post Home Inspectors; Real Estate Webmasters; Realtors Property Resource; Wells Fargo Home Mortgage; Zillow Group. Event Level sponsors are: Buyside; David Knox Productions Inc.; Dell; Delta Media Group; HMS Home Warranty; Lone Wolf Real Estate Technologies; MRE – Win Local; National Association of Hispanic Real Estate Professionals (NAHREP); zipLogix.

Earlier on Nov. 4, RISMedia will host the 21st Annual Power Broker Forum at the Orlando Convention Center during the REALTORS® Conference & Expo. The Forum, “Seizing the Day, Winning the Future,” will feature a panel of leading brokers and real estate executives who will discuss strategies for building and sustaining business in any market. The Power Broker Forum will be held from 1:30-3 p.m. at the Orlando Convention Center, Valencia Room W415A, and is open to all full-and day-conference attendees.

For more information, visit our event page.

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RE/MAX Launches Mortgage Franchise, Expanding Business for Local Brokers, Choices for Consumers

RE/MAX CEO, Chairman and Co-Founder Dave Liniger will announce today the launch of Motto Mortgage, an innovative mortgage brokerage franchise and the second member of the RE/MAX Holdings, Inc. family of brands.

Motto Mortgage will open mortgage franchises throughout the U.S., increasing competition in the industry and resulting in more choice and a better experience for consumers, the company states. Its loan originators will work with real estate offices so that agents can help homebuyers obtain the mortgage loans that best fit their individual needs.

“RE/MAX disrupted the real estate industry when it was created more than four decades ago. We did it by empowering real estate agents and ultimately giving consumers a better home-buying and -selling experience,” said Liniger at invitation-only gatherings of seasoned RE/MAX franchise owners in Dallas and Orlando. “The RE/MAX model remains unique and continues to thrive because we have the best agents in the business who deliver exceptional service. Today, we are extending our core competency of franchising into the mortgage origination market by introducing Motto Mortgage.”

In  an interview with RISMedia, Liniger explained that Motto Mortgage is designed to bring mortgage business back to many local markets. “The big banks were too big to fail and got bailed out by the U.S. government,” he said. “The small mortgage brokers weren’t too big to fail, so they didn’t get any of the bailouts. This consolidated the U.S. into bigger and bigger banks. We’re going to take back some of that business and put it into the hands of the local broker/owners of mortgage and real estate firms who operate in the locations where they’re making the loans.”

Liniger emphasized that Motto Mortgage is focused on the consumer. “We obsess about ways to improve the real estate experience for the consumer,” he said. “We know that independent mortgage brokers’ share of the mortgage origination market dropped significantly following the economic downturn, falling from a 15-year average of 22 percent—with a high of 35 percent in 2006—to 10 percent in 2015. Mortgage brokers bring choice and service to the consumer and Motto Mortgage will work to expand the market share of mortgage brokers and bring better mortgage choice and service to consumers as a result.”

Motto Mortgage will inspire new specialists to join the profession by offering them tools, resources and a built-in relationship with a real estate brokerage, including direct access to agents, the company states.

“We look forward to the return of mortgage brokers and skilled loan originators to the market,” said newly named Motto Mortgage President Ward Morrison, who has been with RE/MAX, LLC for 11 years and most recently served as vice president, Region Operations and Business Opportunities. “Our priorities will be educating, training and supporting our franchisees so that they can provide exemplary customer service to their clients.”

Pairing a Motto Mortgage franchise with a real estate brokerage means homebuyers can work with a real estate agent to find a home and with a Motto Mortgage loan originator to secure financing in offices at one location. And Motto Mortgage loan originators will not be bound to the products of one specific lender but will have access to quality loan options from various sources.

“Because choice and service matter, Motto Mortgage will offer a variety of mortgage options while promoting honesty and complete disclosure, making it extremely consumer friendly,” said Morrison. “It’s the one-stop shop homebuyers want and the experience they will soon come to expect.”

Liniger drew a parallel between Motto Mortgage and the creation of the multiple listing service (MLS). “The MLS meant consumers didn’t have to go to 20 or 30 different brokers in town to see all the available listings. With the MLS, they had access to everything,” Liniger told RISMedia. “Now, consumers won’t have to go to 10 different banks—they’ll have easy access to wholesalers who can give them information on the best products from different companies.”

“Any time the consumer is better served with the option of one-stop shopping, it’s good for all involved,” said RISMedia President and CEO John Featherston. “RE/MAX has reduced the barriers for medium and small-sized brokers to get back into the mortgage industry. For the broker/owner who chooses to invest in this new opportunity, this enables them to be a part of the home-buying process in a much greater and more impactful way…it potentially gives them a big competitive advantage.”

“The major regional real estate firms often have their own mortgage company, and you have to have millions and millions in capital to do so,” explained Liniger. “With Motto Mortgage, we’re leveling the playing field in the mortgage industry, just like franchising did in the real estate industry. By creating this mortgage franchise, we’re giving that benefit to all companies in the market, not just the regional giant.”

On the decision to make Motto Mortgage available to all, Liniger explained, “REALTORS® are the most cooperative group of people of any industry I’ve ever been in. They’ll fight tooth-and-nail to get a listing, then open that listing up to everyone and give you half if you help sell it. We go to conventions and freely share best practices with other brokers and agents because it makes the entire industry better. As a franchisor, we’re able to give better service and product to consumers. Offering Motto Mortgage to the entire industry helps everyone. We can provide all the advantages of being large.”

Liniger concluded: “Motto Mortgage is a consumer-friendly addition to the real estate office, offering transparency and convenience. This is a value-added service that many agents will be excited to have onsite. It also gives brokers the ability to grow their business on more than one income stream.”

Motto Franchising, LLC is based in Denver, Colorado, and will now begin actively selling franchises in certain markets. Each Motto Mortgage franchise will be independently owned and operated. For more information, please email info@mottomortgage.com or visit mottomortgage.com.

RE/MAX will discuss the launch of Motto Mortgage in more detail on its third quarter earnings conference call on Friday, November 4, 2016, at 8:30 a.m. Eastern Time.

For more information on Motto Mortgage services, click here.

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What’s Next? ERA’s New President Weighs In

sue_yannacconeWhen Sue Yannaccone is confronted with change, she sees opportunity. Opportunity to grow, opportunity to set new goals, opportunity to chart a new course.

As the new president and CEO of ERA Real Estate, Yannaccone thrives on change. Indeed, prior to joining ERA last summer as COO, she had cut her teeth transforming a number of leading real estate brands. Part of what drew her to ERA Real Estate was that the brand was changing, too, and in all the right ways.

“We are on the cusp of incredible transformational change, not just in our industry, but in our society as a whole, and much of that is being driven by the rapid pace of technology advances,” says Yannaccone. “It took more than 40 years to get from the first fax machine in 1964 to the debut of the iPhone in 2007, but since the early 2000s, new developments such as 3-D imagery, virtual reality, geo-targeting and social media have significantly impacted not just how we live, but how we work. The result is that in order to outpace our competitors, leading the organization through change has become imperative.”

Adoption Is Key
“Over the last five years, we’ve seen an incredible shift in how we manage our customer relationships thanks to the rise of technology,” says Yannaccone. “ERA’s end-to-end technology platform, Zap, has transformed the way our affiliated brokers and sales associates engage with today’s connected consumer. After introducing the system, we recognized that managing through change and focusing on adoption was more critical than teaching the specifics of how to use the platform.”

Generation Next
Also on the horizon is a potentially significant exit of real estate leaders and veterans from the industry as they approach retirement. With an eye on these demographics, ERA Real Estate has spent the last five years building its bench of next-generation leaders through a series of professional development courses and networking groups. Graduates of ERA Leadership Academy are out-performing their peers, and participants in the ERA Young Leaders Network are benefitting from two-day visits to top ERA companies where they can learn best practices to fuel growth in their own companies.

Service Is a Constant
With a strong background in customer service, Yannaccone believes understanding customer needs is a critical piece of changing for the right reasons, rather than changing for the sake of change, or making changes that aren’t informed by a disciplined focus on key strategies. “How we continue to evolve the brand will rely on direct feedback from our brokers,” says Yannaccone, who will solicit input at both personal, in-market visits as well as at larger ERA events, “because at the end of the day, we want our brokers to truly believe they’re better off with us than without us.”

Fast Forward
From a leadership perspective, Yannaccone believes it’s vital to recognize that change is inevitable. One of her early mentors counseled her to always ask the question, “What’s next?”

“You can be flat-footed and simply respond to change, or you can effect change, lead the transformation and shape the future. I know where I want to be,” says Yannaccone. “I’m pretty fearless when it comes to change. In fact, I proceed as if success is inevitable.”

Under Yannaccone’s leadership, it’s evident that leading change will become the hallmark of ERA Real Estate’s success.

For more information, please visit www.era.com.

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Destination: Success

michael_droegeIn the following interview, Michael Droege, co-owner and general manager of CENTURY 21 Realty Solutions, discusses recruiting, retention and more.

Years in Real Estate: 11
Region Served: Anchorage, Alaska, and surrounding area
Company Size: 5 offices, 80 agents

Century 21 credits you with recruiting high-caliber licensees to join you in Alaska. What’s your secret?
Michael Droege: We have a simple mission statement: We provide clients the highest quality service with their most valuable asset. I do the same for my agents. I help them incorporate the highest ethical standards to further their business. We also make sure we provide the essentials for effective real estate sales, such as internet connectivity, so that agents can be mobile. Perhaps the biggest change from when I took over management of the firm is that we’re creating a culture of destination by providing strong, ethical leadership to like-minded people. When I took over in 2012, there were only eight agents remaining. Today, we’re 80 strong.

What makes Century 21 such a good fit for you?
MD: Century 21 leaders and the entire executive committee provide strong, quality leadership. They all walk the walk. What I think surprises many people is the fact that Century 21 is the most technologically sound brand out there today. Our challenge is that some still have the image of Century 21 as the agents in the gold jackets, but we’re not stodgy or old-school; the franchise is forward-thinking and all about the future of real estate.

If you had to point to the one thing agents love you most for, what would it be?
MD: Credibility. I’m always honest with people even if I have to tell them something they may not want to hear. We owe our partners the truth. We just want to do what’s right by making the next right decision, the next right move. We believe in constant communication. We don’t try to be the biggest brokerage in the state. Our focus is to provide the highest quality customer service.

How do you stay out in front of the competition?
MD: By being present. This is primarily a face-to-face, eyeball-to-eyeball business. We encourage our agents to stay in touch with clients—pick up the phone all day long, if that’s what it takes. This is, after all, a people business. I provide an atmosphere that supports our agents’ business and helps them flourish. As an owner, I’m always mindful of the fact that we’re servants to our licensees. We’re here to serve them, and if they thrive, we thrive.

What is your six-word motto?
MD: We never trade ethics for revenue.

What are you doing to ensure a solid future?
MD: We’re looking to grow and expand the business of our present agents. We’re also starting a real estate school with the hope that we can teach new agents how to work with an ethical business model and, in that way, spread our brand with trusted REALTORS®.

For more information, please visit www.c21realtysolutionsanchorage.com or www.century21.com.

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